Sahara Tours Privacy Policy

Last Updated: June 11, 2025

Sahara Tours (“we,” “us,” or “our”) is committed to protecting the privacy of our website visitors and customers. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information when you visit our website (the “Site”) and use our tour booking services (the “Services”).

Please read this Privacy Policy carefully. By using our Site and Services, you agree to the terms of this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Site or use our Services.

1. Information We Collect

Personally Identifiable Information (PII) we may collect includes:

  • Contact Data: Full name, email address, phone number, physical address (street, city, state/province, postal code, country).
  • Booking Data: Tour preferences, travel dates, number of participants, special requests (e.g., dietary needs, medical conditions relevant to your tour), accommodation preferences.
  • Payment Data: Credit card information or other payment details (typically processed through secure third-party payment gateways; we may not store full payment card details ourselves).
  • Identification Data: In some cases, for specific bookings or legal requirements, we might request government-issued ID details (e.g., passport number for international travel aspects).

Non-Personally Identifiable Information (Usage Data) we may collect automatically includes:

  • Log and Usage Data: Your computer’s Internet Protocol (IP) address, browser type, browser version, the pages of our Site that you visit, the time and date of your visit, the time spent on those pages, referral sources, and other diagnostic data.
  • Cookies and Tracking Technologies Data: We use cookies and similar tracking technologies (like beacons and scripts) to track activity on our Site and hold certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

2. How We Collect Information

  • Directly from You: When you fill out forms on our Site (e.g., booking forms, contact forms, newsletter sign-ups), communicate with us via email or phone, or provide information during the booking process.
  • Automatically: As you navigate through the Site, information may be collected automatically, including usage details, IP addresses, and information collected through cookies and other tracking technologies.

3. How We Use Your Information

Sahara Tours uses the collected data for various purposes:

  • To Provide and Maintain Our Service: To process your tour bookings, manage your reservations, and provide you with the services you have requested.
  • To Improve Our Service: To understand how our users as a group use the services and resources provided on our Site, and to improve our Site offerings and customer service.
  • To Personalize User Experience: We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.
  • To Communicate With You: To send you information and updates pertaining to your booking, respond to your inquiries, questions, and/or other requests. If you decide to opt-in to our mailing list, you will receive emails that may include company news, updates, related product or service information, etc.
  • To Process Payments: We may use the information Users provide about themselves when placing an order only to provide service to that order. We do not share this information with outside parties except to the extent necessary to provide the service (e.g., payment processors).
  • For Marketing and Promotional Purposes: To notify you about changes to our Service or special offers, and promotions that may be of interest to you (with your consent, where required by law).
  • For Security Purposes: To protect against and prevent fraud, unauthorized transactions, claims, and other liabilities.
  • To Comply with Legal Obligations: To comply with applicable legal requirements, industry standards, and our policies.

4. Sharing Your Personal Information

We do not sell, trade, or rent your personally identifiable information to others for their marketing purposes without your explicit consent. We may share your personal information with third parties in the following circumstances:

  • Service Providers: We may employ third-party companies and individuals to facilitate our Service (e.g., hotels, transport providers, local guides, payment processors, email service providers, website analytics companies). These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
  • Business Transfers: If Sahara Tours is involved in a merger, acquisition, or asset sale, your Personal Data may be transferred.
  • Legal Requirements: We may disclose your Personal Data in the good faith belief that such action is necessary to:
    • Comply with a legal obligation.
    • Protect and defend the rights or property of Sahara Tours.
    • Prevent or investigate possible wrongdoing in connection with the Service.
    • Protect the personal safety of users of the Service or the public.
    • Protect against legal liability.
  • With Your Consent: We may disclose your personal information for any other purpose with your consent.

5. Data Retention

We will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies. Usage Data is generally retained for a shorter period, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.

6. Data Security

The security of your data is important to us. We strive to use commercially acceptable means to protect your Personal Data (e.g., encryption, secure servers). However, remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we aim to protect your Personal Data, we cannot guarantee its absolute security.

7. Your Data Protection Rights

Depending on your location and applicable data protection laws (e.g., GDPR for European residents, CCPA for California residents), you may have certain rights regarding your personal information. These may include: [1, 2, 4]

  • The right to access: You have the right to request copies of your personal data.
  • The right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
  • The right to erasure (right to be forgotten): You have the right to request that we erase your personal data, under certain conditions.
  • The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
  • The right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.
  • The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you wish to exercise any of these rights, please contact us using the details below. We may ask you to provide proof of your identity before responding to such requests.

8. Cookies and Tracking Technologies

As mentioned, we use cookies and similar tracking technologies to track activity on our Service and hold certain information.

  • Session Cookies: Used to operate our Service.
  • Preference Cookies: Used to remember your preferences and various settings.
  • Security Cookies: Used for security purposes. You can manage your cookie preferences through your browser settings.

9. Children's Privacy

Our Service does not knowingly address anyone under the age of 18 (“Children”). We do not knowingly collect personally identifiable information from children under 18. If you are a parent or guardian and you are aware that your Child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

10. International Data Transfers

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction. If you are located outside Morocco and choose to provide information to us, please note that we transfer the data, including Personal Data, to Morocco and process it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer. Sahara Tours will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

12. Contact Us

If you have any questions about this Privacy Policy, please contact us: